Inspiring locals to hit the McKenzie River Trail.
The Challenge
Horsecreek Lodge is a popular lodging destination on the McKenzie River outside of Springfield, Oregon. They offer year-round accommodation in their lodge, campground, and cabins, and also host other activities like rafting and mountain biking. While they usually book out the full year for lodging, they have ample availability for their other offerings and were looking to increase bookings among locals for day trips.
The Solution
We created a targeted campaign for local customers in the Eugene, Springfield, and Bend areas to advertise the mountain bike shuttles and rafting trips offered at Horsecreek Lodge.
The Executions
Our campaign focused on utilizing Facebook and Instagram to create a series of images with captions meant to inspire locals to get out of the house and explore their own backyard. We also made a set of video ads showcasing the fun that individuals, groups, and families can have on the McKenzie River and McKenzie River Trail. We photographed family members and friends of the Horsecreek owners at the start of the summer and ran the ads throughout the season to boost booking during their peak season.
Mountain biking images showcasing the McKenzie River Trail for which Horsecreek is one of the very few licensed shuttle operators.
Rafting images highlighting the scenic McKenzie River and a group from Horsecreek riding the rapids on a sunny day.
We interviewed the Horsecreek Lodge owners, Alyssa and Gary, to add some community feeling to the mountain biking ad in the form of a voiceover. With three camera operators and a GoPro operator on the rafting trip, we were able to capture the action-packed adventures in real-time as the groups made their way down the trail and river.