Feeding plants and pups from the same storefront.
The Challenge
Emerald Valley Gardens, formerly an indoor and outdoor garden store, reached out to us as they navigated a rebrand to Emerald Valley Pet, Feed & Garden. Now, as a store offering a wide variety of pet product lines and gardening supplies, they needed a new brand identity and web presence to help them reach new customers in the Eugene/Springfield area.
The Solution
Our first step was working with Emerald Valley to create a new brand identity with less of a garden focus. Then, we built them a new Squarespace website their staff could easily update to reflect the most up-to-date product lines available in the store. We also connected Emerald Valley with one of our contract photographers to ensure they had plenty of pet-friendly images for the new website and their social media.
The Executions
The Emerald Valley brand went through a modernization process from its origins, so we created a new color palette featuring teals and golds rather than the traditional green seen with many garden industry businesses. We created a variety of marks and then applied the new color palette to a new Squarespace website designed to attract new pet parents to the business.
Updated logo marks for Emerald Valley Pet, Feed & Garden.
Updated website for Emerald Valley Pet, Feed & Garden along with professional images of the refreshed storefront.
