Three Places Your Logo Doesn't Need To Be
When running a business, it's crucial to make your presence felt in as many places as possible. From running a website and social media accounts to advertising across the internet. We get it. But, from what we’ve seen, many businesses overcorrect when trying to leave their mark and end up making the mistake of placing their logo in spots where it shouldn’t be.
We promise that the average person does not love your business logo nearly as much as you do and won’t be thrilled to see it in everything you touch. Stuffing your logo everywhere it fits will annoy the people you’re trying to attract while coming across as overactive and desperate for their business. We always recommend dialing back the places you stuff your logo and sparing your audience the overkill to save them the annoyance of seeing it over and over again.
But that begs the question, if you shouldn’t put your logo everywhere, where are the places where your logo doesn’t need to be? Let’s dive into it, and look at three spaces we recommend not slapping your logo on (and a few where you should use your logo).
1. Thumbnail Images on Your Website & Blog
If you’ve designed your website correctly, it should have your branding across all its pages. It should possess your color scheme, business name, and above all, your logo. And since your logo should already be across your website, you don’t need to display it in your pictures.
The most common area where we see this mistake is the thumbnail images on blog posts. Since your blog is already on your website, which should have your logo and branding on its pages, we feel it’s excessive to also put it in the pictures of your blog posts.
2. Digital Ads
Obviously, there will be some instances where your advertisements should have your business logo front and center. But for digital marketing, it might not be as necessary or beneficial as you think.
When you advertise on social media, your ads will appear similarly to regular posts, with your profile picture still attached. And if your profile picture is your business logo, then slapping your logo somewhere else on the ad will be redundant. Spare yourself and your audience the repetition and keep your logo out of your digital advertising.
3. Social Media Posts
Most business social media accounts use their logo as their profile picture. And on some platforms, you can put your logo as your profile and header image. The point is that most social media sites like Facebook, Pinterest, Instagram, X, and others give you opportunities to market yourself and your logo. You don’t need to also stuff it into all your posts, and if you put your logo in your uploads, it’s going to feel excessive.
Instagram users are some of the biggest offenders of the overused logo crisis. We’ve seen Reel after Reel, post after post, with a logo prominently displayed in the content when it's also clearly visible as the profile icon.
Your Instagram posts should look professional and branded to match the tone of your business but try to get there without stuffing your logo where it doesn’t need to be. It will help prevent your audience from getting tired of your branding.
Places Where Your Logo SHOULD Be
In short, your logo SHOULD be on everything you print and absent from all your online posts. Physical mediums need logos more than digital ones because online spaces already have your logo plastered in places that make sense.
For example, your Instagram reels don’t need your logo because your audience already sees it in your profile picture. But something like a business card that doesn’t have any other trace of your branding is a great place to display your logo since it wouldn’t be clear who you are without it.
Let’s look at a short list of things that would make sense for a business logo:
Business Cards
Brochures
Signage
Merchandise
Of course, there are no concrete rules for all this, but balance is crucial to keep in mind. You don’t want to flood your audience with your logo; it can come off as a bit desperate and, more importantly, annoying. That said, you don’t want to underrepresent yourself and not house your logo in spots where your audience would benefit from seeing it.
