Rugged, Modern Squarespace Commerce Design for Colorado Automotive Shop

TruAutomotive in Colorado was founded by Austin Trudeau in 2013, and their website needed an overhaul to highlight their amazing imagery and new e-commerce focus. Austin is a gearhead through and through with a love of several makes and models. Whether you are upgrading your vehicle so you can take the road less traveled or simply needing routine maintenance, Tru Automotive is there to help. We worked with Austin and his partner, Stephanie, to remake their website into a modern Squarespace website with a new image-heavy focus.

Photo-Heavy Design

TruAutomotive has placed a special emphasis on Instagram marketing so we knew their new site was going to feature the amazing images they use on their feed. With so many options to choose from we added large banners on every page wherever possible to showcase Tru’s fantastic work. We also added new commerce capabilities to their site to allow for customers to order light bars, accessories, and Tru merch easily online.

Influencer Highlight

Thanks to TruAutomotive’s talented circle of overlanding enthusiasts and Instagram influencers including Kelly Lund @gopherdirt, Ally Couke @acoucke, Jason Nicosia @overlandeats, Isaac Van Essen @team4runner, Nate Dodge @natedodge, @pupperunner, @beardedbrosmedia, and @willies_gxj we were able to build a heavy influencer focus into the site via the “Tru Rides” page that adds both personality and social proof to the shop. We especially loved being able to feature so many dogs!