Elevated Squarespace Design for Natural Cleaning Company

Alexa’s Green Cleaning Service was founded by two sisters who believe that maintaining a clean home or office shouldn't cost the health of you or your loved ones. Their eco-friendly full-service options are safe and effective for homes, schools, or offices. We worked with Maria to create their branding and launch their new, sales-driven Squarespace website.

Branding

We built the Alexa’s brand around the idea of soothing, spa-like colors that fit in with their East Coast locale. We anchored the brand with a dark gray font color, and built a series of logos, icons, and stock photos around the idea of a refreshing, calm experience.

Website

The website copy was crafted by Victoria, StoryBrand expert, of Boxcar Writing Labs. Combined with our action-driven design, Victoria’s copy packs the perfect strategic punch in leading Alexa’s visitors to request a quote with minimal clickthroughs. We finished the site with some beautiful stock imagery from Jana Bishop and Social Squares.