By now, most business owners are hopefully starting to realize that blogging is kind of important.

Scratch that, very important. Yet putting pen to paper (or fingers to keyboard...) can often cause even the most motivated of entrepreneurs to try their hand at procrastination. But it's always worth it to power through because while writing might not be your true love, it will always be your business' best friend. Here's why we think it's always worth the time to churn out some fresh blog content:

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1. Establishes your authority.

Blogging tells your audience that you know what you're talking about. You can prove your expertise and experience by sharing your knowledge of your product and industry. Customers won't have to take your credentials on merit when they can read how much you know about your business sphere.

2. Builds trust with customers/clients.

Similar to establishing your authority, blogging about your work, product, and industry can establish trust with your customers. If your audience can read about you and your business beyond the simple "about me" paragraph, they will be much faster to trust you. Once you've established that you know what you're talking about and continue to share your knowledge, your readers will feel more comfortable buying from you.

3. Adds emotional appeal.

Your blog can add emotional appeal to an otherwise dry website or industry. You can share stories and in-depth thoughts and feelings in a blog that you might not otherwise be able to share with your customers. Behind-the-scenes stories slipped into introductory and concluding paragraphs can act as an emotional appeal to new readers while reaffirming your relationship with existing ones. You can use your writing to connect better with your target audience and prove that you understand their needs.

4. Showcase your unique point of view and voice.

You can also use blogging to highlight your unique point of view and brand voice. Your brand and business have a unique voice, whether it’s sincere or sarcastic or a mix of both, and blogging is a great way to share it.

5. Adds value to your website.

Once you add a few posts to your blog, your website goes from a simple contact form to a valuable resource with information on your business and industry. Well-maintained blogs also give people a reason to hang around and become loyal followers, which makes sales significantly easier.

6. Helps your SEO.

Blogging is one of the most effective ways to boost your SEO. Long posts and correct keyword strategies can help your website rank much faster in Google, drawing in a lot of new traffic. Even if it takes some time, using your blog to improve your SEO is one of the best and most cost-effective ways to expand your audience.

7. Draws in clients.

Your blog should lead to an expanded audience, assuming your posts are well-written and on-topic with your provided services. And with your blog drawing in new followers, you will have more eyes on your brand, helping you grow much faster than you would without the blog.

8. Allows you to passively promote your services.

Blogging also lets you promote your products and services without sounding like you’re in a commercial. You can casually discuss your offerings in topical blog posts so clients view them as helpful solutions or additions to your advice. Not sure how to tie in your specific products or services? Don't worry! That's why we have the community where you can ask us and our community to give you personalized advice... see what we did there?

9. Reduces your workload.

You can use your blog to replace many steps in your client process, like teaching simple how-tos or giving advice about how to best utilize your product. Use your blog to reduce the number of times you have to repeat the same email, answer, or tutorial by publishing it for everyone to see. Write it once and refer people back to it so that you aren’t writing it repeatedly for each customer. It can also help to answer questions before people even ask them.

10. Serves as a customer service tool.

Your blog can also be a helpful customer service tool if you publish the answers to your frequently asked questions and provide information about how you work. You can even link those posts in your client documentation and sales pitches so potential customers can access comprehensive information about your process and offerings.

11. Provides helpful insight into your audience.

Blogging also leads to many helpful insights about your audience. Between analytics and comments, you can get a great idea of what content, services, and products they want. And If you want to learn even more about your audience and what they like to see from you, listen and respond to feedback in your comments section and track which posts are most popular.

12. Makes your website self-reliant.

Your blog makes your website self-reliant because people will visit it for your content, regardless of what happens with social media. A loyal blog readership means you're no longer at the mercy of the ever-evolving algorithms on Facebook, Twitter, and Instagram. Even if all the social media platforms you use fade into obscurity, your business won’t falter with them because your audience will still have your blog.

13. Gives you copy to repurpose.

Finally, having a blog means you’ll have a ton of content to reuse. You can share tidbits from your blog in social posts, videos, podcasts, and whichever other platforms fit with your brand. Once you've taken the time to write out your knowledge, you can benefit from it endlessly.

Despite the many frustrations that can arise, the benefits of a blog are worth every minute you spend writing. Blogging is crucial for any modern business, and if you haven't started, we recommend picking it up as soon as possible.

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