10 Ways To Use Your Business Portraits (Headshots) To Increase Brand Recognition
Once you've taken a set of professional photos, here are 10 ways we recommend putting them to use right away.
1. Business Cards
Having a good photo on your business cards is crucial to help people remember you. Not only will clients remember your face better than your business name, but pictures also help when clients or acquaintances pass your card to someone who hasn't met you yet. It gives potential clients a solid first impression of you and your brand and makes it easier for them to recognize you at your first meeting.
2. Brochures/Cards/Flyers
Along with business cards, you can also make good use of your headshots on printed collateral like brochures, cards, or flyers. Anything printed media could and should have your photo on it. Again, it reinforces a level of professionalism and it makes you and your brand memorable and welcoming.
3. Website
You can use professional photos over and over again on your website. They ensure people know you and your brand well and feel like they have met you after going through your website.
4. Social Media Posts
Occasionally posting an "introduction" on social can make followers and leads feel like they are getting to know you personally, creating a stronger relationship with your company. Branded portraits are also a good go-to when promoting an in-person event so people are reminded of what you look like before attending!
5. Social Media Profiles
Another way to keep a consistent brand image is to use your professional business portraits in your social media profiles. Your Instagram, Facebook, Twitter, LinkedIn, etc. profiles or banner photos should match your brand aesthetic, and they'll perform better if they're of a real person instead of a logo!
6. Email Profile Photo
You can also set a profile photo in most email services so that when your emails arrive in someone's inbox, they'll see your smiling face right next to them. That will improve your branding continuity while showing clients your technological prowess since most businesses don’t take this extra step.
7. Email Signature
You can also put your photo in an email signature. Every time someone gets a message it once again reinforces the personal idea that it's coming from you. It builds on their relationship with you, and it takes almost no time on your part. Just choose a photo and upload it next to your standard signature.
8. Blog Post Bios
You can also post a photo as part of an author biography at the bottom of blog posts. People who have never been to your site won't know who you are, so make sure on that first post they'll see a photo of you and an introductory sentence or two about you and your business with a picture attached somewhere on the page.
9. Client Welcome Guides + Documents
Your clients will also appreciate a little personalization in your documents. Add your photo to your welcome guide so they feel that they're forming a bond with you before starting their project, and add it to other documents to reinforce your brand image and add a human element to the paperwork.
10. References On Other Sites
Another important place to include your photo is in testimonials and references on other websites. Make sure any article or quote on another site that mentions your name also has your photo attached. It will increase brand recognition and make people stop twice when they notice your picture again on social media or another article.