10 Advantages to Using Squarespace
There are so many reasons why we love the Squarespace platform, but when it comes down to decision time between Squarespace and other options, these 10 advantages usually win.
Editor’s Note: This blog has been updated with new information about Squarespace’s pricing for digital products.
Anyone who knows us knows that Squarespace is our favorite platform. It is so easy to use and teach, and we use it for the vast majority of our client websites. Here’s why:
1. Clean User Interface
The Squarespace user interface is one of the best! It is so clean and simple that anyone can use it. Our clients usually grasp the concepts needed to edit pages, blog, and even sell in Squarespace commerce in less than a few hours. Squarespace is always beautiful to look at behind the scenes so it's much better than other platforms for working with clients and contributors alike.
2. Hard To Mess Up Design
It is pretty hard to make a Squarespace site look ugly. Seriously, it takes a lot of effort. Sure it's possible; but if you stick to the template you are guaranteed to have a gorgeous site. Compared to sites like Wordpress, Weebly, and Wix, Squarespace won't leave you hanging trying to DIY your design with few starting points. Squarespace will take you through the process, and your site will end up so much better for it.
3. Easy To Make Changes
It is super simple and quick to make changes to pages and settings in Squarespace. You can fix errors, add blog posts, and even move around pages in seconds making Squarespace one of the easiest platforms to work with. We can't count the number of times we've changed something even on our cell phones (not that we recommend it) on the fly.
4. Responsiveness
Squarespace sites aren't only easy to design and update, but they're fully responsive meaning your site will look amazing on any device with no extra effort. You don't have to worry about mobile versions not functioning properly, or strange behavior from your graphics because Squarespace resizes everything for you!
5. Includes Everything
Squarespace is one of the most all-inclusive platform and we love that about it! When you sign up it'll take care of your domain, hosting, design, newsletters and even integrates with G Suite (Gmail). You never have to worry about plug-ins or additional services, which is so liberating!
6. Built-In SEO
Squarespace also has stellar built-in SEO for pages, blogs, albums, etc. Everything will be set up to start ranking as your traffic increases! It's easy and intuitive to fill out the SEO fields in each page and for the whole site.
7. Easy To Understand Analytics
The analytics are beautifully displayed and easy to understand so you have in-depth knowledge of what's going on throughout your website. In the Squarespace Analytics panel (which has been newly revamped!) you can see analytics by day, week, or month, mobile breakdowns, popular pages, and even which sites are bringing people to yours.
8. Amazing Support
Squarespace has truly amazing customer service! They are always on hand to answer questions and walk you through anything step-by-step if you're having trouble.
9. Commerce is SIMPLE
Creating an online store has seriously never been easier. Squarespace Commerce is just as user friendly as the rest of the site, and you can start selling whenever you're ready (with any website plan). And creating the store is only half of the process, but receiving and fulfilling orders is also a breeze in Squarespace. Your can customize the emails, enter tracking numbers, and follow-up with customers all without breaking a sweat.
As of 2024, Squarespace has altered pricing for a few of its digital commerce options, including Member Areas, Courses, and similar add-ons, and is now selling them as part of an all-inclusive subscription which covers "digital products.” Read here to learn more about how Digital Products on Squarespace work.
10. You Can Code If You Want To
You don't have to be a code wizard, or even know code at all to make a beautiful site on Squarespace. But if you do love to code, have at it! Squarespace is very developer friendly and it's easy to make simple CSS changes without even having to move the site to the local development platform.
